About Us

The Story of BlueBelle Candle Company, now AverScents

In 1959, Alma, a determined single mother from Mobile, Alabama, had a vision. Working two jobs to support her family, she longed to create something more than just a way to make ends meet—she wanted to bring warmth and joy into people's homes. Alma believed that the power of a simple scent could evoke comfort and create lasting memories.

With that vision in mind, Alma founded BlueBelle Candle Company, crafting her first candles in the kitchen of her home. For the next decade, she worked tirelessly, hand-pouring candles that captured the essence of warmth, care, and southern charm. Her candles quickly became a beloved part of homes throughout the South, creating an inviting atmosphere wherever they burned.

In 1969, BlueBelle Candle Company expanded with its first retail location in Theodore, Alabama, catering to customers in Southern Alabama, Mississippi, and Florida. For the next 20 years, the store became a cherished destination, offering high-quality, handmade candles that brightened homes and hearts alike. However, in 1989, after two successful decades, Alma made the decision to close the store and shift her focus to mail-order sales.

By 1990, BlueBelle Candle Company had been in business for over 40 years. Alma, ever the innovator, transitioned to fulfilling orders by mail, keeping the spirit of her brand alive and continuing to serve her loyal customer base for another 15 years.

In 2005, after 55 years of success, Alma decided it was time to retire and pass the torch. BlueBelle Candle Company was sold to Ponder Trading Company, which helped carry the brand into a new era, reaching the next generation of candle lovers. The company celebrated its 60th anniversary in 2019, a testament to Alma's vision and the enduring legacy of BlueBelle's signature scents.

The next chapter in BlueBelle’s history arrived in 2024 when Red Label Brands acquired the company, marking the end of an incredible 64-year run. With this transition, the company embarked on a fresh start, rebranding itself to AverScents.

As the brand continues to evolve, AverScents looks to the future with a commitment to innovation, quality, and the timeless beauty of fragrance—building on Alma’s original dream to bring joy and comfort to every home.